|
|
@ -0,0 +1,73 @@
|
|
|
|
|
|
|
|
Through comprehensive research for a shopping business, we identified that communications received between 8-11 PM dramatically exceeded those sent during traditional working periods, producing 187% higher visibility.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Unexpected discoveries:
|
|
|
|
|
|
|
|
* Snapchat outperforming Visual platforms for certain products
|
|
|
|
|
|
|
|
* Late advertising substantially surpassing morning efforts
|
|
|
|
|
|
|
|
* Video media delivering superior ROI than static graphics
|
|
|
|
|
|
|
|
* Mobile effectiveness outperforming desktop by significant differences
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Last quarter, a store group spent over 200,000 SAR in conventional advertising with underwhelming returns. After shifting just 30% of that spending to handheld promotion, they achieved a 328% growth in store visits.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Helping a medical center, [utahsyardsale.Com](https://utahsyardsale.com/author/linnie75k13/) we changed their reading-intensive health guides into graphic explanations with visual elements. This approach increased their information engagement by over two hundred percent.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
For a technology company, we identified that their English content was significantly stronger than their Arabic content. After upgrading their Arabic content quality, they experienced a one hundred twenty-nine percent increase in purchases from Arabic-speaking readers.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
For a banking customer, we developed a content series about generational wealth that included Islamic financial principles. This information outperformed their earlier standard investment tips by 417% in engagement.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Essential classifications to implement:
|
|
|
|
|
|
|
|
* Geographic regions within Saudi Arabia (behavior varies significantly between areas)
|
|
|
|
|
|
|
|
* Wealth levels tailored for the Saudi market
|
|
|
|
|
|
|
|
* Traditional adherence range
|
|
|
|
|
|
|
|
* Online proficiency levels
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
After years of forming strategies based on guesswork, their new measurement-focused methodology created a 243% increase in conversion rate and a one hundred sixty-seven percent reduction in advertising spending.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
For a government service, we created tailored measurement that discovered substantial differences in engagement between local tongue and international tongue users. This intelligence led to focused enhancements that improved overall service performance by seventy-three percent.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
For a fashion retailer, we performed a thorough channel effectiveness evaluation that revealed their most effective channels were totally separate from their international norms. This finding permitted a reallocation of spending that increased their total ROI by two hundred thirteen percent.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I use a basic spreadsheet to record our rivals' rates modifications every week. This has allowed us to:
|
|
|
|
|
|
|
|
* Discover seasonal price reductions
|
|
|
|
|
|
|
|
* Detect package deal approaches
|
|
|
|
|
|
|
|
* Comprehend their cost structure
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I spend at least 120 minutes each week analyzing our competitors':
|
|
|
|
|
|
|
|
* Website structure and UX
|
|
|
|
|
|
|
|
* Content strategy and content calendar
|
|
|
|
|
|
|
|
* Digital channels presence
|
|
|
|
|
|
|
|
* Client testimonials and evaluations
|
|
|
|
|
|
|
|
* Search strategy and positions
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Important elements:
|
|
|
|
|
|
|
|
* Protracted evaluation stages in Saudi purchase journeys
|
|
|
|
|
|
|
|
* Collective input elements in purchase decisions
|
|
|
|
|
|
|
|
* Messaging as a major but challenging-to-attribute effect platform
|
|
|
|
|
|
|
|
* Physical confirmation as the last purchase trigger
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Successful methods:
|
|
|
|
|
|
|
|
* Adding regional transaction options like STC Pay
|
|
|
|
|
|
|
|
* Improving Arabic product information
|
|
|
|
|
|
|
|
* Featuring Saudi assistance availability
|
|
|
|
|
|
|
|
* Adding confidence builders specific to Saudi customers
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I presently utilize several applications that have dramatically enhanced our market intelligence:
|
|
|
|
|
|
|
|
* Search analysis platforms to analyze rivals' search rankings
|
|
|
|
|
|
|
|
* Mention tracking tools to track rivals' online presence
|
|
|
|
|
|
|
|
* Digital tracking tools to track updates to their digital properties
|
|
|
|
|
|
|
|
* Communication monitoring to get their promotional messages
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Begin by identifying ALL your competition – not just the major ones. During our research, we identified that our biggest competitor wasn't the well-known company we were monitoring, but a emerging business with an novel strategy.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
When I launched my e-commerce business three years ago, I was certain that our special products would be enough. I ignored market research as superfluous – a mistake that nearly cost my entire venture.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
For a luxury brand, we implemented a locally-relevant attribution model that acknowledged the unique buying journey in the Kingdom. This approach uncovered that their social media investments were genuinely delivering two hundred eighty-six percent more value than previously assessed.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Essential bilingual indicators to track:
|
|
|
|
|
|
|
|
* Tongue changing habits
|
|
|
|
|
|
|
|
* Completion ratio variations by linguistic choice
|
|
|
|
|
|
|
|
* Abandonment locations in converted paths
|
|
|
|
|
|
|
|
* Search behavior variations across languages
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
For a investment client, we developed a specialized tracking methodology that included culturally-relevant action patterns. This strategy uncovered formerly invisible sales possibilities that enhanced their income by 127%.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Last year, I observed as three similar businesses poured resources into expanding their operations on a specific social media platform. Their attempts failed spectacularly as the platform proved to be a mismatch for our market.
|