For a banking brand, we developed a website that thoughtfully balanced international standards with culturally appropriate aesthetic features. This technique improved their user confidence by ninety-seven percent and conversions by over seventy percent.
Important components included:
- Adapted structures for right-to-left viewing
- Language-specific typography
- Culturally relevant visuals for each language version
- Consistent brand experience across dual versions
With comprehensive research for a food delivery customer, we identified that campaigns presented between evening hours significantly outperformed those presented during typical prime times, producing substantially greater sales.
This involved:
- Prominent display of Saudi location address
- Integration of trusted transaction options like local services
- Comprehensive return policies with local context
- Arabic customer service access
For a digital service, we identified that their foreign language material was considerably better than their local language material. After improving their native information excellence, they experienced a significant improvement in sales from Arabic-speaking visitors.
For a high-end commerce client, we developed a complex Arabic-English system that automatically adjusted structure, menus, and material organization based on the chosen language. This technique improved their visitor interaction by 143%.
Last quarter, a local business contacted me after spending over 120,000 SAR on foreign Comparing Search Optimization Services optimization with limited results. After executing a specialized Saudi-focused ranking approach, they experienced premium rankings for 23 important keywords within a single quarter.
Last year, I observed as three rival companies spent significantly into growing their presence on a particular social media platform. Their initiatives failed spectacularly as the channel proved to be a bad match for our industry.
I use a simple tracker to record our rivals' costs adjustments every week. This has already helped us to:
- Identify cyclical discount patterns
- Notice package deal approaches
- Comprehend their value positioning
For a banking company, we developed a information campaign about household money management that included halal investment concepts. This information exceeded their previous generic investment tips by over four hundred percent in response.
I currently utilize several applications that have substantially enhanced our competitor analysis:
- Keyword trackers to analyze rivals' SEO strategies
- Mention tracking software to monitor competitors' online presence
- Digital tracking platforms to monitor modifications to their digital properties
- Newsletter subscription to obtain their campaigns
When I launched my retail business three years ago, I was convinced that our unique products would stand out naturally. I overlooked competitor analysis as superfluous – a mistake that practically cost my entire company.
Start by mapping ALL your competition – not just the obvious ones. Throughout our analysis, we discovered that our biggest threat wasn't the well-known brand we were watching, but a new business with an unique model.
Half a year into our launch, our conversions were disappointing. It wasn't until I chanced upon a detailed study about our niche that I understood how blind I'd been to the business environment around us.
Successful methods included:
- Emphasizing collective advantages rather than individual gains
- Adding subtle religious references where relevant
- Adjusting promotion language to align with Saudi social expectations
- Creating separate creative alternatives for various areas within the Kingdom
Key elements included:
- Handheld-optimized ad formats
- Click-to-call enhancements for speaking-oriented customers
- Software marketing for appropriate queries
- Platform-tailored arrival locations
I invest at least two hours each regularly examining our competitors':
- Online organization and user experience
- Content strategy and posting schedule
- Social media activity
- User feedback and ratings
- SEO approach and rankings
Important methods included:
- Working with Saudi regional experts to identify genuine lookup habits
- Analyzing local competitors for keyword insights
- Creating a dual-language search term structure to engage all potential users
- Applying local language variations rather than classical terminology
Last month, a retail client approached me after wasting over 250,000 SAR on unsuccessful pay-per-click initiatives. After restructuring their approach, we achieved a dramatic increase in advertising efficiency.
Important scheduling findings included:
- Lower bidding during worship moments with consistent results
- Higher interaction on weekends particularly after night prayers
- Seasonal variations demanding spending modifications during religious occasions
- School schedule influences on specific sectors